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About Us

Coal Miner's Daughter Mercantile is a local business located in Blowing Rock, NC. We provide a space for vendors to sell their unique boutique products to our customers. Our goal is to support small businesses and offer our customers a wide variety of high-quality products. With a passion for supporting local entrepreneurs, we strive to create a vibrant marketplace where customers can discover one-of-a-kind items. Come visit us soon!

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Our 
Story

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Former Store Owner - Tabitha Estep

Growing up, our founder, Tabitha  Estep, was surrounded by tales of her dad's days in the mines. It was those memories that inspired Coal MIner's Daughter, from the photos on our walls to the very name of our store.

Our first store opened in 2017, in Jonesborough as Bewitched Boutique. But our founder wanted to do more, she wanted to give back to the small businesses that make our communities so special. So, we branched out,  and brought together a curated collection of unique items from local artisans and creators.

Estep would originally search for a zip code on ETSY, looking for local people who didn’t have stores. She would then reach out to them and ask if they would be interested in putting their items in our stores. Estep’s passion is giving vendors a brick-and-mortar establishment to sell their art.

You'll find a little bit of everything , from Estep’s own boutique creations to treasures from talented folks that we do our best to find for you. It's a melting pot of artistry and passion, all under one roof.

“It’s supporting small businesses. There are no corporations in here” 
-  
Tabitha Estep 

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