About Us
Coal Miner's Daughter Mercantile is a local business located in Blowing Rock, NC. We provide a space for vendors to sell their unique boutique products to our customers. Our goal is to support small businesses and offer our customers a wide variety of high-quality products. With a passion for supporting local entrepreneurs, we strive to create a vibrant marketplace where customers can discover one-of-a-kind items. Come visit us soon!
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Our
Story

Store Owners
John & Allison Sepesy
Coal Miner’s Daughter began with a heartfelt mission—to honor heritage, celebrate creativity, and support small businesses. Founded by Tabitha Estep, the store was inspired by memories of her father’s life in the coal mines, with every photo on the wall and detail of the décor telling a part of that story. What started in 2017 as Bewitched Boutique in Jonesborough quickly grew into something more—a space where local artisans could showcase their work in a supportive and welcoming environment. Tabitha made it her mission to find creators, often seeking out talented individuals through platforms like Etsy, and giving them a place to shine in a brick-and-mortar setting.
Today, Coal Miner’s Daughter enters a new chapter with us, John and Allison, as proud new owners. With over 12 years of retail experience and a history of small business ownership, we bring a passion for entrepreneurship and a deep appreciation for the vendor community. Though we will be absentee owners, we’re no strangers to the area—we have been active vendors in Boone, Matthews, and Rock Hill and visit the High Country often. Allison, a dedicated RN and former massage therapist, brings experience in sales and marketing, while John continues to manage a chiropractic office in Charlotte. We're excited to carry forward Tabitha’s legacy, while also adding fresh energy through a new vendor mix, special store events, and increased community engagement. Spring has brought renewed energy and momentum, and we’re looking forward to what’s ahead. Thank you for your support and patience as we grow together.